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Skills
Experience
Senior Commercial Manager
Súper Xtra
2025-08 - 2026-09
Owned P&L and commercial strategy for the Fresh Division, representing 30 % of company sales across six categories. Coordinated with Supply Chain, Import/Logistics and Finance to align sourcing, inventory and margin targets. Managed import licensing and phytosanitary permits with MIDA and MINSA, and obtained in‑store gaming operation permits from the Ministry of Economy and Finance. Led foreign plant qualification processes for international suppliers and built direct relationships with producers, reducing broker dependency and improving commercial terms. Sourced new suppliers and categories at major international trade fairs (Alimentaria, SIAL, Fruit Logistica, etc.).
Marketing Director
PROLACSA
2021-01 - 2025-12
Led the marketing function and cross‑functional workstreams with Sales, Finance, Legal and Supply Chain to execute an integrated commercial strategy. Built the company’s first digital marketing function, selecting agencies and launching integrated campaigns that delivered 50 % cost efficiency and a 20 % increase in sales. Implemented Power BI dashboards for company‑wide sales and profitability KPI tracking, enabling data‑driven strategic decisions. Owned the marketing budget and negotiated sourcing for new products, contributing to 25 % of total company sales.
Perishables Category Manager
Grupo Ramos S.A.
2018-01 - 2020-12
Developed the first category management plan for the perishables division, reversing a negative trend and achieving 30 % growth in the first year. Coordinated with sales, finance and supply‑chain teams to optimize assortment, pricing and promotional strategies. Managed relationships with local and international suppliers, improving terms and reducing stockouts. Conducted market analysis and competitive benchmarking to identify growth opportunities across La Sirena, Súper Pola and Aprezio retail formats.
Languages
Spanish
native
English
advanced
German
intermediate
Last updated: 3 tuần trước