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Skills
Experience
Senior Commercial Manager
Súper Xtra
2025-08 - 2026-09
Owned P&L and commercial strategy for the Fresh Division, representing 30 % of company sales across six categories. Coordinated with Supply Chain, Import/Logistics and Finance to align sourcing, inventory and margin targets. Managed import licensing and phytosanitary permits with MIDA and MINSA, and obtained in‑store gaming operation permits. Led foreign plant qualification processes for international suppliers and reduced broker dependency through direct producer relationships. Sourced new categories at major trade fairs, expanding the product portfolio.
Marketing Director
PROLACSA
2021-01 - 2025-12
Directed the marketing function and integrated workstreams with Sales, Finance, Legal and Supply Chain to execute a unified commercial strategy. Built the company’s first digital marketing capability, selecting agencies and launching integrated campaigns that delivered 50 % cost efficiency and a 20 % sales uplift. Implemented Power BI dashboards for company‑wide sales and profitability KPI tracking, enabling data‑driven decisions. Managed the marketing budget and negotiated sourcing for new products, which grew to represent 25 % of total sales.
Perishables Category Manager
Grupo Ramos S.A.
2018-01 - 2020-12
Developed and executed the first category management plan for perishables, reversing a negative trend and achieving 30 % growth in the first year. Coordinated with cross‑functional teams including sales, finance and supply chain to optimize assortment and pricing. Conducted market analysis and supplier negotiations to introduce new product lines, improving margin and market share across La Sirena, Súper Pola and Aprezio stores.
Languages
Spanish
native
English
advanced
German
intermediate
Last updated: 3 tuần trước