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Skills
Experience
Regional Manager (International Business Development)
BICC Cables
2023-10 -
Led regional market penetration initiatives, achieving a 25 % increase through structured expansion strategies and detailed market opportunity analysis. Developed and executed both international and local business development plans aligned with corporate objectives. Managed relationships with distributors and strategic partners to strengthen competitive positioning. Produced strategic market trend and competitor reports to support executive decision‑making. Coordinated marketing initiatives with sales plans to ensure sustainable growth.
Channels Marketing Manager (Local / International)
BICC Cables
2023-10 - 2024-05
Improved distribution channel efficiency by 20 % by redesigning monitoring and evaluation mechanisms. Managed and developed local and international sales channels to ensure alignment between marketing and sales activities. Designed tailored marketing plans for each channel based on market dynamics and KPI tracking. Analyzed campaign performance to guarantee target achievement. Coordinated cross‑functional teams to maintain unified brand messaging and positioning.
Marketing Manager
Schwabe Electric Industries
2020-07 - 2024-03
Boosted brand awareness by 30 % through corporate identity enhancement and integrated marketing campaigns. Managed annual and monthly marketing budgets, monitoring ROI with defined performance metrics. Led execution of multi‑channel marketing communication strategies. Analyzed customer behavior and market trends to continuously update strategic plans. Trained and developed marketing teams, improving operational performance.
Trade Unit Marketing Manager
Devart Lab
2018-11 - 2020-06
Supported entry into Modern Trade channels, contributing to a 20 % sales growth during tenure. Developed and implemented annual marketing plans aligned with corporate forecasts. Managed merchandising teams and monitored performance through structured KPIs. Negotiated agreements with key accounts and hypermarket chains to strengthen retail presence. Conducted pricing, product availability, shelf‑space and competitive analyses to devise tactical responses.
Marketing & Sales Manager
Al Salehen Poultry
2016-08 - 2018-10
Increased market share by 18 % by expanding the customer base and implementing structured sales strategies. Developed and executed marketing plans aligned with company growth objectives. Managed customer relationships and led negotiations to secure long‑term partnerships. Monitored supply and demand trends to support pricing strategies. Oversaw promotional materials, campaigns, exhibitions and trade events.
Head of Marketing Department
Nouval
2012-09 - 2016-07
Expanded market share from 35 % to 70 % using traditional performance measurement tools. Developed and executed brand marketing strategies for the home appliances sector. Managed exhibitions, conferences and trade shows to enhance brand visibility. Led a marketing team, fostering collaboration across product development and sales. Implemented market research initiatives to guide product positioning.
Education
MBA in Marketing
Languages
Arabic
fluent
English
fluent
Last updated: 2 tuần trước