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19 years of experience

Skills

Business Development Channel Partnerships Distributor Management Strategic Alliances Commercial Contracts Contract Negotiation Pricing Strategy Deal Analysis Go-to-Market Strategy B2B SaaS Key Account Management Revenue Recovery Stakeholder Management Salesforce SAP

Experience

Engagement Lead, Business Development and Partnerships

BUCHI Services Egypt (BUCHI Labortechnik AG group)

2025-05 -

Led engagement and business development across North America, Europe, APAC and Latin America, onboarding key accounts and managing distributor partnerships. Structured commercial terms ranging from demo equipment lending to full white‑label arrangements and owned pricing and licensing for a B2B SaaS platform. Built the B2B legal framework from scratch, drafting NDAs, MSAs and supply agreements in‑house to accelerate deal cycles. Directed IP ownership and data‑protection due diligence for M&A activities and produced executive regulatory exposure summaries.

Business Development Manager

Si‑Ware Systems

2022-07 - 2025-04

Developed international distributor, channel partner, OEM integrator and direct account networks across EMEA, North America, APAC and Latin America for a B2B hardware and SaaS analysis platform. Qualified partners, negotiated commercial terms and closed deals from technical evaluation to signature, creating commercial models for hardware, software and subscription revenue. Translated customer requirements into go‑to‑market propositions, opening new verticals in agriculture, food, recycling, oil & gas and pharmaceuticals. Managed the commercial transition during the acquisition by BUCHI Labortechnik and continued platform development post‑acquisition.

Global Pricing and Deal Analysis Lead

Dell Technologies

2018-03 - 2022-06

Directed pricing strategy and deal analysis for a $4 billion recurring‑revenue business, overseeing commercial decisions on over 50,000 customer contracts. Recovered $184 million of revenue leakage (2018‑2021) through forensic analysis and cross‑regional deal reviews, and generated $114 million incremental revenue in 2020 via a renewals pricing assurance program. Designed and implemented an end‑to‑end pricing process and integrated it across downstream applications, building customer lifetime value models and account‑level P&Ls to guide upsell strategy.

Languages

English

fluent

Arabic

fluent

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