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19 years of experience

Skills

Business Development Channel Partnerships Distributor Management Strategic Alliances Commercial Contracts Contract Negotiation Pricing Strategy Deal Analysis Go-to-Market Strategy B2B SaaS Key Account Management Revenue Recovery Market Research Stakeholder Management Salesforce

Experience

Engagement Lead, Business Development and Partnerships

BUCHI Services Egypt (BUCHI Labortechnik AG group)

2025-05 -

Led engagement and business development across North America, Europe, APAC and Latin America, onboarding key accounts and managing distributor partnerships. Structured commercial terms ranging from demo equipment lending to full white‑label arrangements and owned pricing and licensing for a B2B SaaS platform. Built the B2B legal framework from scratch, drafting NDAs, MSAs, supply and rental agreements in‑house, reducing external counsel delays. Directed IP ownership and data‑protection due diligence for M&A activities and prepared executive regulatory exposure summaries.

Business Development Manager

Si‑Ware Systems

2022-07 - 2025-04

Managed international business development for a B2B hardware and SaaS analysis platform targeting agriculture, food, recycling, oil & gas and pharmaceuticals. Built and oversaw distributor, channel partner, OEM integrator and direct account networks across EMEA, North America, APAC and Latin America. Qualified partners, negotiated terms and closed deals from technical evaluation to signature, creating commercial models for hardware, software and subscription revenue. Translated customer requirements into go‑to‑market propositions with product teams, opening new verticals, and led the commercial transition during the acquisition by BUCHI.

Global Pricing and Deal Analysis Lead

Dell Technologies

2018-03 - 2022-06

Directed pricing strategy and deal analysis for a $4 billion recurring‑revenue portfolio, reviewing over 50,000 customer contracts. Identified and closed $184 million of revenue leakage (2018‑2021) through forensic analysis and cross‑regional deal reviews. Delivered $114 million incremental revenue in 2020 via a renewals pricing assurance program. Designed end‑to‑end pricing processes and integrated them across downstream applications, building customer lifetime value models and account‑level P&Ls to guide upsell strategy.

Languages

English

fluent

Arabic

fluent

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