Digital Performance & Analytics Specialist

About the role

The Digital Performance & Analytics Specialist will analyse the performance of Rodd & Gunn’s global digital growth channels, turning data into actionable insights. The role focuses on optimizing paid media, increasing brand awareness, acquiring new customers and driving revenue.

Key responsibilities

• Monitor, analyse and report on performance of paid search, display and social campaigns.
• Identify trends, insights and optimisation opportunities across all digital channels.
• Develop and maintain dashboards and regular performance reports for stakeholders.
• Collaborate with media buying and creative teams to implement data‑driven recommendations.
• Manage tracking implementations using Google Tag Manager and ensure data quality in GA4.
• Support budgeting and forecasting based on performance data.

Required profile

• Minimum 2 years of experience in digital marketing or performance analytics.
• Strong analytical mindset with the ability to translate data into clear business recommendations.
• Relevant tertiary qualification in advertising, marketing, digital media or a related field.

Required skills

• Google Ads
• Meta Ads Manager
• GA4 (Google Analytics 4)
• Google Tag Manager
• Data visualization platforms (e.g., Tableau, Power BI)