E‑Commerce Operations Manager – Chinese Speaking

About the role

The E‑Commerce Operations Manager will lead the end‑to‑end management of our TikTok Shop, ensuring product listings, promotions and advertising are executed flawlessly. Fluency in Chinese is required to communicate with regional partners and optimise market performance.

Key responsibilities

• Manage daily operations of the TikTok Shop, including product uploads, information updates and promotional programmes.
• Develop and implement content strategies to boost product visibility, engagement and conversion rates.
• Plan and execute brand promotion campaigns on TikTok, coordinating ad spend and performance tracking.
• Build and maintain relationships with KOLs, KOCs and creators, overseeing product reviews and affiliate activities.
• Analyse sales data and advertising ROI to continuously improve performance.

Required profile

• Minimum 2 years of hands‑on experience managing a TikTok Shop independently.
• Proven track record of launching and scaling a TikTok Shop from scratch.
• Experience in the beauty, skincare or personal‑care sector is highly preferred.
• Strong analytical abilities and a results‑driven mindset.

Required skills

• TikTok Shop management
• TikTok Ads
• Advertising Campaign
• Business analysis