Head of Growth Marketing

About the role

usXanh SM is a leading electric vehicle and sustainable mobility solutions provider based in Vietnam, expanding into global markets. The Head of Growth Marketing leads the end-to-end growth strategy across the marketplace's two sides: riders (demand) and drivers (supply). The role integrates performance marketing, customer acquisition, retention, creative strategy, partnerships and data-driven experimentation to build scalable growth engines and optimise marketing investments.

Key responsibilities

• Define and lead the growth marketing strategy for demand (riders) and supply (drivers) in line with business objectives.
• Oversee performance marketing across paid social, PPC and other acquisition channels, driving user acquisition, activation, engagement and retention.
• Set up data-driven growth frameworks and experimentation using CPA, ROAS, CAC, LTV and funnel analytics.
• Lead creative strategy, including campaign concepts, UGC, content production and creative optimisation.
• Own marketing budgets, resource allocation and channel investment decisions to maximise ROI.
• Drive customer acquisition and supply growth through field marketing, partnerships, activations, onboarding and industry events.
• Develop customer engagement, loyalty and retention strategies to improve lifetime value.
• Build and lead a growth marketing team, set objectives, metrics and accountability.
• Work with Operations, Commercial, Product and Data to deliver integrated growth initiatives.
• Set up dashboards, reporting and performance reviews, and create growth playbooks and best practices.

Required profile

• 10+ years of experience in growth, performance or digital marketing, including significant leadership experience.
• Proven track record of growth strategies for consumer businesses, digital platforms or two-sided marketplaces.
• Demonstrated success in demand and supply growth, ideally in ride-hailing, delivery, mobility, fintech or technology.
• Experience building and leading teams, managing cross-functional stakeholders and driving organisational growth.
• Experience in creative strategy, customer engagement, retention, partnerships and field marketing.
• Bachelor's degree in Marketing, Business, Economics or a related field; MBA or advanced degree is an advantage.
• Full professional proficiency in English; additional languages are an advantage.

Required skills

• Performance marketing and paid acquisition across Meta, TikTok, Google and other channels.
• Marketing budget optimisation and ROI analysis.
• Understanding of CPA, ROAS, CAC, LTV and conversion funnels.