Key Account Executive – Modern Trade (Saigon Co.op)

About the role

Nestlé is looking for a Key Account Executive - Modern Trade to own and manage assigned customer accounts, driving sales growth, in‑store execution excellence, and customer collaboration to achieve agreed business objectives. In this role, you will work closely with customers, internal stakeholders, and promoter/merchandiser teams to strengthen product availability, merchandising standards, promotional execution, and overall sales performance while delivering agreed business and customer KPIs across assigned Modern Trade accounts.

Key responsibilities

• Own and manage assigned customer accounts, building strong partnerships and identifying sales growth opportunities.
• Deliver agreed sales, distribution, merchandising, call coverage, and customer performance targets.
• Implement, monitor, and update field sales plans to support volume, value, and KPI delivery.
• Lead customer discussions and negotiations while monitoring sales‑out performance, inventory levels, and order placement.
• Execute channel and category plans at the point of purchase, including product availability, share of shelf, displays, and promotions.
• Provide timely demand forecasts, market updates, customer feedback, and competitor insights to support business planning.
• Build strong working relationships with customer contacts and collaborate effectively with Trade Marketing, Marketing, and other cross‑functional teams.
• Coach, motivate, and support promoters and merchandisers to strengthen in‑store execution.
• Ensure compliance with Nestlé principles, trade policies, safety requirements, and applicable local regulations.

Required profile

• Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.
• 2‑5 years of experience in Modern Trade Sales, preferably within FMCG or consumer goods industries.
• Strong track record of achieving sales, distribution, merchandising, and customer KPIs.
• Good understanding of field sales operations, customer management, and commercial execution.
• Experience working with, coaching, or managing promoters and merchandisers.
• Strong customer relationship management and stakeholder management skills.
• Effective negotiation, selling, and business planning capabilities.
• Strong communication and interpersonal skills.
• Self‑motivated, results‑oriented, and able to work with accountability and integrity.
• Knowledge of key account management, integrated commercial planning, traceability, and quality fundamentals would be an advantage.