Modern Trade Sales Manager - FMCG

About the role

The Sales Manager – Modern Trade will lead the development and expansion of our Modern Trade business in Vietnam. This senior commercial role focuses on building strategic partnerships with key retailers, expanding customer coverage, and driving growth through a high‑performing sales team.

Key responsibilities

• Develop and execute the Modern Trade sales strategy to achieve revenue targets.
• Establish and nurture strategic partnerships with major retail chains.
• Expand customer coverage across the Modern Trade channel.
• Lead, coach, and motivate a sales team to deliver high performance.
• Monitor market trends and competitor activities to inform strategic decisions.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales or a related field (MBA or postgraduate qualification is a plus).
• Minimum 8 years of FMCG sales experience, including 3‑5 years in a leadership role managing the Modern Trade channel.
• Proven track record working with multinational companies.

Required skills

• FMCG sales experience.
• Leadership in sales.
• Strategic thinking.
• Modern Trade expertise.
• Modern Trade sales planning.

What we offer

• Competitive salary ranging from $4,000 to $5,000 per month.