Digital Marketing Executive

About the role

The Digital Marketing Executive will design and execute online marketing and branding initiatives that support the school’s strategic goals, primarily focused on increasing student enrolments. This role works closely with the school’s leadership team to align digital campaigns with overall business objectives.

Key responsibilities

• Conceptualise and implement digital marketing strategies across Facebook, Instagram and Google platforms.
• Manage and optimise assigned advertising budgets for Facebook, Instagram and Google Ads.
• Plan, create and oversee advertisements, print media, marketing collaterals, and in‑house visual content such as images and video clips.
• Analyse performance dashboards, generate insights and propose improvements to maximise campaign effectiveness.
• Handle inbound enquiries and direct messages on social media and web channels.

Required profile

• Proven experience managing digital advertising budgets on Facebook, Instagram and Google Ads.
• Strong analytical ability to interpret ad performance data and recommend optimisation tactics.
• Hands‑on experience with social media community management and responding to enquiries.
• Practical skills in photography and video production for marketing purposes.

Required skills

• Facebook Ads
• Instagram Ads
• Google Ads
• Social Media Management
• Content creation (image and video)

What we offer

• Competitive salary ranging from 13 million to 15 million VND per month.
• Opportunity to contribute to the growth of an international school brand.
• Dynamic work environment in Ho Chi Minh City.