Field Marketing & Sales Enablement Coordinator

About the role

Vinova is looking for a Field Marketing & Sales Enablement Coordinator, a high-execution role at the intersection of marketing strategy and sales closure. As the company positions itself as a Government-Grade Digital Transformation Partner, the role ensures the sales engine targets, engages and closes high-value accounts (enterprises, SMEs and top-tier startups). It has two main missions: maximise the ROI of regional B2B events through multi-channel nurturing campaigns, and equip the sales team with premium collateral to speed up deals and keep the pipeline clean.

Key responsibilities

• Coordinate end-to-end logistics, branding and lead capture for regional tech conferences, trade shows and executive roundtables.
• Clean, segment and import event lists into the CRM, separating contacts into high-value tiers.
• Build and run multi-channel B2B lead-nurturing sequences (email, LinkedIn and direct channels) after major events, and track open rates, response rates and meeting-set rates.
• Create sales assets such as pitch decks, case studies, technical capability briefs and whitepapers, aligned with the new premium brand identity.
• Maintain a centralised, easy-to-navigate repository of sales collateral.
• Act as the gatekeeper between marketing leads and the sales pipeline, enforcing qualification frameworks at early stages (Stage 1 to Stage 2).
• Work with the analytics team to audit deal age and progression and fix bottlenecks where prospects stall.

Required profile

• 2-4 years of experience in B2B marketing coordination, corporate event execution or sales support in technology, software development or digital agencies.
• Meticulous attention to data detail, excellent written communication and strong cross-functional coordination.

Required skills

• CRM and automation: setting up list segmentations and automated email sequences in HubSpot, Zoho or Mailchimp.
• LinkedIn Sales Navigator for database enrichment and B2B outreach.
• Familiarity with design tools such as Figma or Canva, or close collaboration with designers.