Marketing & Communications Manager (Marcom)

About the role

To support business growth, KPMG Vietnam is seeking a Marketing & Communications Manager (Marcom) to lead brand and communication initiatives from its Ho Chi Minh City office. The role focuses on building a consistent corporate identity across all marketing and public‑relations channels while driving collaboration and creativity.

Key responsibilities

• Allocate resources to develop and maintain a unified brand image across digital and offline channels.
• Design and execute integrated marketing campaigns that align with business objectives.
• Manage relationships with internal stakeholders and external agencies to ensure consistent messaging.
• Oversee content creation, media relations, and corporate communications.
• Monitor market trends and performance metrics to optimise marketing effectiveness.

Required profile

• University degree in General Management, Marketing, Business Communications or a related field.
• Minimum 5 years of relevant marketing experience, preferably in B2B environments.
• Strong understanding of 360‑degree marketing techniques and industry best practices.
• Excellent written and verbal communication skills in both English and Vietnamese.
• Proven organisational and time‑management abilities.

Required skills

• Brand Management
• Client Relationship
• Digital Marketing
• Marketing Strategy
• Communication