Marketing Manager - Luxury Resort

About the role

A hotel belonging to the Accor network, which includes more than 45 brands, 5,500 hotels, 10,000 restaurants and lifestyle destinations, is looking for a Marketing Manager. The role positions Rixos Phu Quoc Vietnam as a leading luxury all-inclusive resort and covers strategy, digital marketing, public relations, campaigns, internal communications and team leadership.

Key responsibilities

• Develop and run the annual marketing and communications strategy, manage the marketing budget and measure ROI
• Apply Rixos, Ennismore and Accor brand standards across all channels and run integrated campaigns
• Run digital campaigns across owned, earned and paid media, manage website content and social media, and support SEO, SEM, email marketing, CRM and online advertising
• Develop annual PR strategies, build relationships with journalists, influencers, tourism organisations and travel partners, and coordinate FAM trips, press visits and media events
• Plan campaigns for rooms, food and beverage, wellness, entertainment, weddings, meetings and events, and seasonal promotions; develop partnerships with tourism boards, airlines and luxury brands
• Manage internal communications, employer branding and employee engagement
• Oversee creative production, brand assets and marketing materials, and review them before publication
• Lead, coach and develop the Marketing and PR team, set objectives and produce performance reports

Required profile

• Bachelor's degree in marketing, communications, public relations, digital marketing, hospitality management or a related field; Master's degree is an advantage
• At least 5 years of marketing and PR experience in an international luxury hotel, resort or lifestyle hospitality brand
• At least 2 years in a management position
• Experience with luxury, lifestyle or all-inclusive resorts is highly desirable; pre-opening experience is a strong advantage