Marketing Specialist – Healthcare & Medical Equipment

About the role

We are looking for a Marketing Specialist to drive our healthcare and medical‑equipment brand in Vietnam. Reporting to the General Director, you will join the Marketing department in Hanoi and help shape the market presence of Vatech’s digital dental solutions.

Key responsibilities

• Develop and execute marketing campaigns targeting healthcare professionals and medical‑equipment buyers.
• Create compelling marketing content for digital channels, brochures and event materials.
• Organise and support product events, webinars and trade‑show participation.
• Conduct market analysis to identify trends, customer needs and competitive positioning.
• Manage social‑media content and community engagement to increase brand awareness.
• Utilise marketing automation tools to nurture leads and track campaign performance.

Required profile

• 2‑3 years of experience in a marketing role, preferably in healthcare or medical‑equipment.
• Bachelor’s degree in Communications, Marketing or a related field.
• Proficient English communication skills.
• Data‑driven mindset with the ability to work independently and within a team.
• Strong time‑management and task‑prioritisation abilities.

Required skills

• Marketing Content creation
• Customer Acquisition strategies
• Event Organising
• Market Analysis
• Social Media Content management
• Marketing Automation tools