Strategy Director - Integrated Marketing

About the role

Dentsu Redder is hiring a Strategy Director in Ho Chi Minh City for its Brand team. The role covers strategic research, insight discovery, strategy development and campaign narrative, working closely with Account and Creative teams and taking part in client briefs, WIP meetings and presentations.

Key responsibilities

• Conduct market, industry and consumer research, perform competitive analysis, evaluate communication activities, track industry shifts and set campaign benchmarks.
• Analyse target audience behaviour, consumer insights and cultural nuances to shape campaign strategies.
• Formulate strategic direction, communication channels and campaign narratives aligned to client goals and briefs, and propose recommendations for concepts, platforms, messaging and engagement.
• Provide strategic consultation for integrated marketing campaigns (IMC) and brand experiential activations.
• Collaborate with Account and Creative teams, review and finalise pitch decks and proposals, and adjust strategy based on internal feedback and client input.
• Take part in client briefs, WIP meetings, internal brainstorming and client presentations, and provide continuous strategic oversight across project phases.

Required profile

• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• 10-15+ years of strategic planning experience in an integrated or creative agency, ideally with Tech or Consumer Electronics accounts.
• Strong analytical mindset, turning research and insights into campaign narratives and proposal decks.
• Flexibility and openness to new thinking, modern approaches and emerging channels.
• Excellent storytelling, presentation and English skills, confident pitching to clients and bridging Account and Creative teams.