Trade Marketing Executive - MT Channel

About the role

We are looking for a Trade Marketing Executive to drive brand objectives and category growth within the Modern Trade (MT) channel in Ho Chi Minh City. You will work closely with marketing, category and commercial teams to translate insights into actionable plans that boost shopper engagement and sales.

Key responsibilities

• Support the delivery of brand objectives and category development for the assigned MT channel.
• Generate channel, customer and shopper insights to inform strategy.
• Collaborate with Marketing, Category and Commercial teams to execute brand guidelines and launch plans.
• Activate new product launches and promotional activities in line with brand and category focus.
• Analyze channel performance, pricing, and packaging to identify growth opportunities.

Required profile

• Bachelor’s degree in a relevant field.
• Strong knowledge of the Modern Trade channel.
• Minimum 2 years of experience in trade marketing within an FMCG environment.
• Understanding of shopper behavior, digital marketing and revenue management.
• Ability to work cross‑functionally and manage multiple projects.

Required skills

• Customer Marketing
• Category Management
• Analytical skills
• Trade Marketing
• Digital marketing understanding
• Revenue management