Agency Partnership Director

About the role

The Agency Partnership Director will lead the development and management of strategic relationships with advertising agencies, media buyers and marketing partners. Reporting directly to the CEO, this senior role is essential for driving revenue growth and strengthening the company’s position in the Vietnamese advertising market.

Key responsibilities

• Identify, negotiate and onboard new agency partners to expand the company’s client portfolio.
• Maintain and deepen existing agency relationships to maximize revenue and performance.
• Collaborate with internal sales, product and marketing teams to align agency initiatives with business objectives.
• Monitor market trends, competitive activity and advertising innovations to inform partnership strategies.
• Develop and present regular performance reports and forecasts to senior leadership.
• Lead contract negotiations, pricing models and service level agreements with agency partners.

Required profile

• Bachelor’s degree in Business, Marketing, Communications or a related field.
• 8‑10 years of experience in account management or business development within advertising, digital marketing or media platforms.
• Deep understanding of agency business models, media buying processes and current advertising trends.
• Strong analytical mindset with the ability to interpret performance data and drive data‑based decisions.
• Proven ability to work cross‑functionally and communicate effectively with senior executives.

Required skills

• Advertising
• Sales
• Sales Strategy
• Business Management
• Agency Relationship Management