Lead, HPV & Vaccines Consumer Marketing

About the role

The Lead, HPV & Vaccines Consumer Marketing will head a senior consumer marketing team to develop and execute end‑to‑end strategies for the HPV franchise and the broader vaccine portfolio, while overseeing media and social capabilities that support consumer campaigns.

Key responsibilities

• Lead the integrated HPV franchise strategy, aligning consumer demand generation with HCP engagement and public‑health objectives.
• Own HPV consumer brand strategy, driving awareness, consideration, preference and intent to vaccinate across omnichannel touchpoints.
• Partner with Medical and Commercial Customer‑Facing teams to translate scientific evidence into compliant value propositions for HCPs and healthcare organisations.
• Lead the Media & Social Center‑of‑Excellence, providing planning, buying, optimisation and governance for HPV and other vaccine campaigns.
• Manage the HPV marketing P&L, forecasting, budget allocation and performance measurement to ensure strong ROI.
• Coach and develop a diversified senior consumer marketing, media and social team, fostering a culture of collaboration and continuous improvement.

Required profile

• Bachelor’s degree in Healthcare, Marketing, Business Administration or related field; Master’s degree is a plus.
• Minimum 2 years of experience as a Marketing Manager with people‑leadership and business responsibility, preferably in a multinational pharmaceutical environment.
• Proven expertise in consumer marketing strategy, media planning and omnichannel execution.
• Strong understanding of healthcare systems, HCP engagement and institutional dynamics.
• Demonstrated enterprise mindset and ability to work across brands, functions and priorities.

Required skills

• Advertising Campaign Development
• Agile Methodology
• Brand Marketing
• Digital Analytics
• Marketing Budget Management
• Marketing Campaign Optimization
• Marketing Communications (MarCom)
• Marketing Strategies
• Market Research
• Pharmaceutical Industry knowledge
• Pharmacy Regulation awareness