Influencer Marketing Manager

About the role

Nestlé Vietnam is looking for an Influencer Marketing Manager to lead influencer and creator marketing across priority brands. In this role you will develop influencer strategies, build creator partnerships, drive campaign effectiveness, and establish best practices to maximize brand and business impact. You will collaborate with local and global stakeholders to drive creator‑led growth and shape the future of influencer marketing.

Key responsibilities

• Define and drive influencer marketing strategies across priority brands.
• Translate brand and business objectives into effective creator‑led marketing programs.
• Integrate influencer marketing into broader media and brand‑building strategies.
• Build and manage a strong ecosystem of creators, influencers, agencies, and platform partners.
• Develop long‑term creator partnerships that strengthen brand advocacy and consumer engagement.
• Lead agency evaluation, onboarding, and performance management to ensure strategic excellence and delivery of business outcomes.
• Ensure high‑quality execution of influencer campaigns across multiple brands.
• Define campaign KPIs and establish measurement frameworks covering awareness, engagement, and conversion.
• Monitor performance, generate insights, and optimise campaigns to maximise effectiveness and ROI.
• Partner with Media and E‑commerce teams to unlock creator commerce and social commerce opportunities.
• Drive adoption of influencer marketing best practices, governance standards, and measurement frameworks.
• Ensure all influencer activities comply with Nestlé policies and local regulations.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business Administration, Media or a related field.
• 5+ years of experience in digital marketing, media, social media, influencer or creator marketing.
• Experience in FMCG, e‑commerce, consumer brands or creator agencies is an advantage.
• Proven track record developing and leading influencer marketing strategies.
• Strong understanding of Vietnam’s creator ecosystem and influencer landscape.
• Experience managing creator partnerships, agencies and cross‑functional stakeholders.
• Commercial acumen with ability to link influencer initiatives to brand and business outcomes.
• Familiarity with influencer marketing platforms, social listening tools, campaign measurement dashboards and digital analytics tools.
• Strong analytical, project management, communication and stakeholder management skills.
• Relevant certifications in Digital Marketing, Influencer Marketing, Meta, TikTok or related platforms are a plus.