Associate Director, Market Engagement Lead – Vietnam

About the role

The Market Engagement & Insights Lead is the commercial‑digital leader for Vietnam, responsible for driving digital, data and AI‑enabled outcomes that deliver measurable business value. This role bridges market strategy with enterprise digital, data, analytics and technology capabilities, ensuring initiatives are prioritized, funded, delivered and adopted.

Key responsibilities

• Own the market’s demand‑to‑value system, leading demand intake, prioritization, delivery oversight, adoption and benefits realization.
• Sponsor and govern an integrated market DHH roadmap and investment narrative, consolidating digital, data and technology initiatives.
• Chair market‑level demand intake and prioritization forums, communicating trade‑offs with the Market Leadership Team.
• Track value at stake versus realized value, adoption/utilization and decommissioning progress, holding owners accountable.
• Embed analytics and AI into core commercial decision processes such as brand planning, customer engagement and omnichannel execution.

Required profile

• 8+ years of experience in digital, data/analytics, insights or commercial operations, preferably in pharma/healthcare.
• Proven ability to lead cross‑functional teams and influence senior leaders in matrixed environments.
• Strong governance and strategic planning skills, including demand/capacity management and risk management.

Required skills

• AI/ML
• Data analytics
• Digital platforms