Branding Marketing Supervisor

About the role

The Branding Marketing Supervisor will lead the development and execution of brand communication strategies, manage the brand identity, and drive creative marketing campaigns that boost brand awareness and market presence. Working closely with headquarters, sales teams, agencies and external partners, the role ensures consistent brand execution across all customer touchpoints.

Key responsibilities

• Develop and implement comprehensive brand communication strategies aligned with business goals.
• Manage and protect the brand identity across all channels and materials.
• Design and launch creative marketing campaigns that engage target audiences.
• Conduct market research to inform brand positioning and campaign effectiveness.
• Coordinate with sales, agencies and partners to ensure unified brand messaging.
• Oversee project timelines, budgets and deliverables for brand initiatives.

Required profile

• Bachelor's degree in Marketing, Communications, Business Administration or a related field.
• 3‑5 years of experience in branding, marketing or brand communications, preferably in HVAC, home appliance or consumer electronics.
• Proven experience in brand campaign management, content development, public relations and agency coordination.
• Strong understanding of branding principles, consumer behavior and digital marketing.
• Excellent project management and organizational skills.

Required skills

• Brand communication strategy development
• Brand identity management
• Creative marketing campaign execution
• Market research
• Project management