Deputy Manager, Technical Sales – PU Footwear

About the role

The Deputy Manager, Technical Sales – PU Footwear will act as the local key account manager for BASF’s polyurethane (PU) solutions in the Vietnamese footwear market. The role implements the Value Chain hunting strategy, identifies new PU footwear projects, secures approvals and drives business growth together with the global and regional PU teams.

Key responsibilities

• Manage existing sales and develop new business opportunities in the PU Footwear segment.
• Build and maintain relationships with major shoe manufacturers, including Taiwanese, Korean and Chinese transplants.
• Develop and execute sales strategies aligned with the SBU’s mid‑ and long‑term targets.
• Promote new PU products and applications to existing and prospective customers.
• Organise technical seminars, workshops and other events for strategic accounts.
• Define and implement local pricing strategies to optimise profitability.
• Provide preliminary technical support and troubleshooting for customers.

Required profile

• Proven experience in technical sales or key‑account management within the footwear or polymer industry.
• Strong understanding of polyurethane chemistry and its applications in footwear.
• Ability to identify and develop new applications for existing product lines.
• Excellent communication skills to interact with multinational factories and internal teams.

Required skills

• Polyurethane (PU) product knowledge.
• Technical support and troubleshooting.
• Sales strategy development.
• Customer relationship management.