F&B Digital Marketing Executive - Visual

About the role

Fairmont Hanoi, the first Fairmont hotel in Vietnam and a luxury urban resort opened in March 2026, is looking for a full-time F&B Digital Marketing Executive focused on visual content. The role covers food, drink and lifestyle photography and video, graphic design and social media visuals, working closely with the Social Media Marketing Executive.

Key responsibilities

• Plan and run food, drink and lifestyle shoots at the outlets, covering styling, lighting, angles and props.
• Shoot and edit short-form video (Reels, TikTok, Stories) such as menu reveals, behind-the-scenes, food, chef and staff features and trend-led clips.
• Edit and retouch photos so dishes look true to life and on-brand.
• Create emotionally engaging photo and video content that captures the brand essence and elevates the guest experience.
• Design social media posts, carousels, Story templates, ad creatives and thumbnails.
• Design printed and digital materials such as menus, table tents, posters, banners, flyers, vouchers and packaging stickers.
• Create visuals for Google Business Profile, the website and email when needed, keeping everything consistent with brand guidelines and helping build and update them.
• Turn briefs from the Social Media Marketing Executive into finished content by agreed deadlines.
• Work with chefs and outlet teams to schedule shoots around service hours and new menu launches.
• Brief and coordinate freelance photographers, videographers or printers when needed, and keep an organized library of raw and final photos, videos and design files.

Required profile

• Degree or diploma in Graphic Design, Multimedia, Visual Communication or a related field, or equivalent experience.
• 1-3 years creating content or designing for social media, ideally for F&B, hospitality or lifestyle brands.
• A portfolio showing food/lifestyle photography, short videos and design work (required).
• Able to handle several projects at once and deliver quick content the same day.

Required skills

• Adobe Photoshop, Illustrator and Lightroom.
• Premiere Pro or CapCut for video; Canva for quick turnarounds.
• Confident with a camera or smartphone for food photography and short-form video.
• Good eye for food styling, color, composition and typography.
• Nice to have: motion graphics or simple animation (After Effects or similar), print production experience, basic copywriting for captions and on-screen text, and experience designing menu boards or digital signage.