FMCG Sales Manager - Modern Trade (Eucerin & Nivea)

About the role

Beiersdorf Vietnam is hiring a full-time, limited 1-year contract sales professional based in Ho Chi Minh City, starting on 11 June 2026. The role covers end-to-end retail sales strategy and execution for Modern Trade (MT) customers, driving in-store excellence for Eucerin and NIVEA products.

Key responsibilities

• Develop end-to-end retail sales strategies and execution plans to drive in-store excellence across Modern Trade customers.
• Set annual and monthly sales targets and prepare sales forecasts in line with business strategy, and drive sales growth and market share expansion.
• Monitor in-store performance, identify issues and implement corrective actions.
• Analyze sales data and customer/competitor insights to find growth opportunities with Key Account Managers (KAMs).
• Work with KAMs on displays, new product launches, out-of-stock management, testers, planograms and new product development.
• Lead, coach and develop the Sales Force team to strengthen in-store execution and sales of Eucerin and NIVEA products.
• Build strong relationships with MT customers' operations teams and position Eucerin and NIVEA as preferred suppliers.
• Support the use of TRAX and CPM (Fundamental Tracking) systems across MT customers.

Required profile

• At least 3 years of experience in sales operations or a related operational role in the FMCG industry.
• Bachelor's degree in Business Administration, Marketing, Sales or a related field.
• Strong leadership, communication and relationship-building skills.
• Proactive, adaptable and entrepreneurial, able to thrive in a fast-paced environment.
• Good command of written and spoken English.

Required skills

• Proficiency in computer applications.
• Experience with TRAX and CPM (Fundamental Tracking) systems.