Marketing Intelligence Intern – Vietnam (APAC)

About the role

Michelin Vietnam's B2B sales force is small, with only a handful of the roughly 20,000 fleet companies in Vietnam that have revenue above $1M. The internship is a three-month commercial intelligence project: you will scan the Vietnamese market across truck, bus, CLT van and material handling, classify fleets using Michelin's One B2B Segmentation, enrich them with signals that predict conversion and quantify each opportunity. The output is a prioritised, decision-ready fleet database for Business Development Managers.

Key responsibilities

• Map the Vietnam commercial vehicle landscape (truck, bus, CLT van and material handling) and benchmark Thailand to identify fleet traits that predict premium-tyre adoption.
• Find and reach decision-makers through associations, LinkedIn, ports and depots, trade events, business registries and service touchpoints.
• Run quick qualification conversations to place fleets provisionally, then apply the One B2B Segmentation framework to classify each fleet.
• Enrich each fleet with conversion signals (cargo profile, haul type, cost-per-km mindset, sustainability pressure, current tyre brand, digitalisation, etc.) and quantify opportunity size.
• Build a database in the Salesforce / Segmentor Pro schema and validate priority fleets with Account Managers and Business Development Managers.
• Deliver a "golden list" of about 50-100 enriched, BDM-ready fleets, plus a reusable scorecard and qualification questions.

Required profile

• Final-year undergraduate in Business Administration, Marketing, Economics, Industrial Engineering, Data Analytics or a related field.
• Comfortable with cold outreach to fleet owners, CEOs, fleet managers and procurement heads.
• Structured judgement under ambiguity and resilience, since most leads will not convert.
• Business-level English; strong Vietnamese strongly preferred, otherwise candidates are paired with an Account Manager.

Required skills

• Strong Excel and PowerPoint; comfortable with large, messy datasets.
• Experience with CRM tools or business intelligence platforms is an advantage.
• Preferred: primary and field research, data enrichment, opportunity sizing, hypothesis-driven thinking and project self-management.

The internship gives exposure to senior Sales, Marketing and Business Development stakeholders and regional practice across Southeast Asia. Apply through the Michelin careers website; applications are reviewed on a rolling basis.