North Area Sales Manager – Ninh Binh

About the role

BAT Vietnam is seeking a North Area Sales Manager based in Ninh Binh to lead its commercial activities in the northern region. Our purpose is to create A Better Tomorrow™ by building a smokeless world, and this role will be pivotal in driving sales growth, managing trade‑marketing initiatives, and building strong stakeholder relationships.

Key responsibilities

• Lead and develop the sales team to achieve regional revenue targets and improve market share.
• Plan, execute and monitor trade‑marketing programs that support brand visibility and sales performance.
• Manage relationships with key customers, distributors and other external partners.
• Analyse market trends, competitor activity and customer insights to inform strategy.
• Collaborate with cross‑functional teams to ensure alignment with company policies and objectives.

Required profile

• 5–10 years of experience in sales, trade marketing, commercial or related fields.
• Previous experience as an Area Sales Manager or equivalent field‑sales leadership role in a sizeable FMCG company.
• Proven track record of delivering sales results and managing a team.
• Strong performance orientation and ability to thrive in a fast‑changing environment.

Required skills

What we offer

• Opportunity to work for a global leading tobacco company committed to a smokeless future.
• Competitive remuneration (negotiable) and performance‑based incentives.
• Career development, training and a dynamic work environment.