Performance Creative Specialist (UA - App/game)

About the role

At Crossian Vietnam we use AI‑driven automation to analyse data and optimise user‑acquisition campaigns. The Performance Creative Specialist will translate market and performance insights into high‑impact ad creatives that drive growth for mobile apps and games.

Key responsibilities

• Interpret market trends and performance data to generate creative concepts for acquisition campaigns.
• Collaborate with media buying and analytics teams to align creative output with AI‑based optimisation tools.
• Produce, test and iterate ad assets across multiple formats and platforms.
• Monitor campaign performance and refine creatives to improve key metrics such as CPI and ROAS.

Required profile

• Bachelor’s degree in Marketing, Data Analysis, Economics or a related field.
• At least 2 years of experience in content creation, performance marketing or user acquisition for mobile apps or games.
• Demonstrated ability to develop compelling ad copy and visual concepts.
• Experience running ad campaigns is a plus but not mandatory.

Required skills

• Data Analysis
• Performance Marketing
• User Acquisition
• Campaign Strategy
• AI tools