Senior Manager, Regional Marketing (Vietnam)

About the role

A global online trading and Forex investment group with over 20 years of experience is looking for a Senior Manager, Regional Marketing to lead its marketing efforts across Vietnam. The role covers marketing strategy, client acquisition, onboarding and regional growth, and works closely with Sales, Product, Payments, Compliance and Partnerships. The workplace is hybrid.

Key responsibilities

• Design and run targeted marketing plans for Vietnam, aligned with global brand and product objectives, and identify new opportunities to grow revenue and market share across Russian-speaking countries.
• Make sure marketing contributes to commercial goals such as lead generation, conversion and revenue growth, working with Sales, Product and Partnerships.
• Improve the client onboarding journey with product, design and marketing ops, using data and user insights to remove friction and optimise conversion paths.
• Act as the marketing lead for the region and the internal champion for Vietnam, sharing market insights, campaign performance and recommendations with leadership.

Required profile

• Proven experience in a regional or digital marketing role focused on Vietnam.
• Commercial mindset with a track record of measurable business impact through marketing.
• Fluency in Vietnamese and English (written and spoken) is essential.
• Desirable: a BA degree or equivalent professional experience, and experience in a brokerage environment.

Required skills

• Deep understanding of digital marketing strategies and tools across acquisition, CRM and funnel optimisation.
• Analytical approach, using data and insights to guide strategy.
• Strong cross-functional collaboration and stakeholder management.

What we offer

• Hybrid working policy.
• Discretionary performance-related bonus.
• Personalised flex-benefits and a focus on wellbeing.
• Medical insurance for employees.
• Leave package of 40 days including public holidays.