Senior Strategy Manager - Media

About the role

dentsu is hiring a Senior Strategy Manager (Media) in Ho Chi Minh City for its Carat brand. The role uncovers consumer, audience and market insights to shape integrated media strategies for regional and multinational clients, working closely with planning, activation, analytics and client teams to deliver insight-led recommendations that drive business outcomes.

Key responsibilities

• Demonstrate strong knowledge of media research tools, audience platforms and data sources and their use in planning
• Develop audience, consumer and media consumption insights to inform integrated media strategies
• Contribute strategic thinking that drives innovative media solutions across client categories and markets
• Collaborate with media, creative, analytics and client teams so strategies align with broader business and marketing objectives
• Support paid media audience strategies, customer journeys and content consumption frameworks
• Translate research, data and business objectives into clear strategic recommendations and media plans
• Partner with planning, activation and analytics teams on campaign execution
• Use first-party, platform and third-party data to strengthen audience understanding and inform media investment decisions
• Identify opportunities for media budget optimisation, channel prioritisation and audience growth
• Support measurement frameworks and performance learning agendas linking media activity to business outcomes
• Build relationships with internal teams, agency partners and client stakeholders, stay current on media trends and contribute to thought leadership and product development
• Present insights and recommendations confidently to clients and internal stakeholders

Required profile

• Bachelor's degree in Marketing, Communications, Advertising, Business or a related discipline
• At least 8 years of experience in media strategy, planning, digital marketing, communications strategy or a related field
• Experience across digital and traditional media environments
• Experience managing small project teams or mentoring junior strategists is advantageous but not essential

Required skills

• Strong understanding of media channels, audience planning, consumer insights and data-driven marketing
• Ability to develop strategic recommendations and synthesise complex information into clear insights
• Effective stakeholder management, presentation, communication and storytelling skills
• Commercially minded, curious and proactive