Senior Strategy Manager - Media

About the role

Dentsu's Carat brand is looking for a Senior Strategy Manager (Media) in Ho Chi Minh City. The role uncovers consumer, audience and market insights to shape integrated media strategies for regional and multinational clients, working closely with planning, activation, analytics and client teams to turn insight into media recommendations that drive business outcomes.

Key responsibilities

• Develop audience, consumer and media consumption insights to inform integrated media strategies
• Contribute strategic thinking across annual planning and campaign development
• Support paid media audience strategies, customer journeys and content consumption frameworks
• Translate research, data and business objectives into clear strategic recommendations and media plans
• Use first-party, platform and third-party data to strengthen audience understanding and inform media investment decisions
• Identify opportunities for media budget optimisation, channel prioritisation and audience growth
• Help design measurement frameworks and performance learning agendas linking media activity to business outcomes
• Build relationships with internal teams, agency partners and client stakeholders, and present insights confidently to clients
• Stay current on emerging media trends and digital platform developments

Required profile

• Bachelor's degree in Marketing, Communications, Advertising, Business or a related discipline
• At least 8 years of experience in media strategy, planning, digital marketing, communications strategy or a related field
• Experience across digital and traditional media environments
• Experience managing small project teams or mentoring junior strategists is advantageous but not essential

Required skills

• Strong understanding of media channels, audience planning, consumer insights and data-driven marketing
• Ability to develop strategic recommendations and synthesise complex information into clear insights
• Effective stakeholder management, presentation, communication and storytelling skills
• Collaborative, commercially minded and proactive