Assistant Brand Manager (B&W)

About the role

The Assistant Brand Manager will support the Brand Lead in shaping and executing integrated brand strategies that strengthen brand equity and drive business growth for the B&W portfolio. This role covers end‑to‑end brand management, ensuring consistency across communication, innovation, and market execution.

Key responsibilities

• Assist the Brand Lead in developing and implementing integrated marketing plans.
• Coordinate cross‑functional teams to ensure brand consistency across all touchpoints.
• Support product innovation initiatives and in‑market activation.
• Monitor brand performance metrics and translate insights into actionable recommendations.
• Manage stakeholder relationships, timelines, and project deliverables.

Required profile

• Minimum 3 years of experience in brand management or marketing, preferably within integrated campaigns.
• Strong understanding of brand building, digital marketing, and communication planning.
• Experience in the beauty or FMCG sector is an advantage.
• Proven ability to handle multiple stakeholders, projects, and deadlines.
• Analytical mindset with the capability to turn data into insights.

Required skills

• Data analysis