Digital Manager

About the role

dentsuaegis is looking for an experienced and strategic Digital Manager to lead its digital media initiatives in Ho Chi Minh City. The role covers developing and executing digital media strategies, optimizing performance, managing clients and stakeholders, planning budgets and revenues, and mentoring junior team members. It is a full-time position on a fixed-term contract.

Key responsibilities

• Develop and implement integrated digital media strategies across search, social, programmatic and display advertising to meet business and client objectives.
• Oversee end-to-end campaign execution, from planning and setup through optimization and performance analysis.
• Serve as the primary client contact, giving strategic guidance and ensuring smooth delivery.
• Monitor campaign performance using data analytics to drive optimization and maximize ROI.
• Manage digital media budgets and provide accurate revenue forecasting aligned with business goals.
• Create process documentation, campaign reporting frameworks and billing structures to improve efficiency.
• Mentor and guide junior team members in digital media execution and strategy.

Required profile

• At least 4 years of experience in digital media planning and execution, including at least 2 years in a managerial or leadership role, preferably in an agency setting.
• Proven track record in digital campaign planning, execution and optimization.
• Strong analytical mindset focused on data-driven decisions, and ability to handle multiple projects, stakeholders and cross-functional teams.
• Experience in process improvement and operational efficiency.

Required skills

• Digital media platforms: SEM, social, programmatic and display advertising.
• Data analytics and performance measurement tools.
• Budget planning, forecasting and media investment optimization.
• Advanced Microsoft Office Suite (PowerPoint, Excel) and media tracking platforms.