Digital Partner

About the role

Dentsu Vietnam is looking for a Digital Partner, a senior leadership role under the Carat brand, based in Ho Chi Minh City. The purpose is to develop detailed product strategy, high-level requirements and a product roadmap that feeds into the technology teams building the product. As Digital Partner you act as the strategic leader for digital transformation across a portfolio of key clients, driving end-to-end digital integration across media, performance, commerce, martech and data.

Key responsibilities

• Serve as the senior digital lead for key clients, advising on media, performance and commerce, and build trusted relationships with C-level executives.
• Co-create long-term digital roadmaps with clients to drive innovation, efficiency and measurable results.
• Champion digital-first thinking and use Dentsu's capabilities in performance, paid media, programming, content and analytics to deliver integrated digital solutions.
• Introduce new tools, technologies and best practices to clients and stay ahead of digital trends.
• Partner with Practice Leads (Performance, Programmatic, Search, Strategy) and Brand Leaders (dentsu X, iProspect, Carat) and guide cross-functional teams.
• Mentor internal talent and foster a strong digital mindset within the team.
• Drive organic digital scope growth and upselling, manage revenue forecasts and profitability for digital scopes, and support new business pitches and proposals.

Required profile

• 8-12 years' experience in digital leadership roles, ideally within a media agency or consultancy.
• Proven success leading digital transformation projects or campaigns for major clients.
• Strong commercial acumen with experience in revenue growth, P&L oversight and strategic planning.
• Excellent communication, leadership and stakeholder engagement skills.
• Fluent in English; Vietnamese is a strong advantage.

Required skills

• Understanding of digital media channels: performance marketing, search, programmatic, social and ecommerce.

What we offer

• The chance to lead digital transformation for top-tier brands across industries.
• A collaborative, innovative and fast-paced agency environment.
• Exposure to regional best practices, training and a network of digital experts.
• Part of a global agency group committed to talent and growth.

Applications should include an updated CV; only shortlisted candidates will be contacted. The position is a full-time, fixed-term contract.