Integrated Planning Manager

About the role

The Integrated Planning Manager drives strategic media planning and execution across digital, traditional and emerging channels, delivering brand and business results. The role leads the development of integrated media strategies, manages key client relationships, oversees campaign performance and mentors a team of planners. It is a full-time position in Ho Chi Minh City.

Key responsibilities

• Lead integrated media strategies aligned with client objectives, acting as the key strategic advisor and offering data-driven, innovative media solutions
• Oversee end-to-end campaign planning, execution and performance optimization
• Identify market trends, new technologies and innovative approaches to improve media strategies
• Serve as the main point of contact for clients, internal teams and media vendors, presenting proposals, media plans and post-campaign reports
• Work with creative, data and technology teams to build integrated marketing solutions
• Analyze campaign data to optimize strategies, test new approaches and refine methodologies
• Oversee media forecasting, budget allocation and resource management
• Mentor and manage a team of planners, lead knowledge sharing and identify opportunities for innovation and efficiency

Required profile

• Minimum 4 years of experience in media planning, with a strong background in both digital and traditional media
• Proven expertise in audience research, consumer insights and data-driven decision-making
• Experience managing multiple projects in a fast-paced environment and meeting deadlines
• Strong leadership and team management experience, including mentoring junior team members
• Excellent communication and presentation skills
• Preferred: certification in Google Ads, Meta or other platforms; experience with programmatic buying, tracking platforms and attribution models; background in high-profile accounts or large-scale campaigns

Required skills

• Media planning tools
• Microsoft Office Suite (PowerPoint, Excel)