Senior Digital Manager

About the role

The Senior Digital Manager will lead Be Group’s digital performance initiatives, overseeing paid, non‑paid and affiliate channels to drive scalable growth and cost efficiency. You will shape strategy, experiment across channels and ensure measurable business impact.

Key responsibilities

• Define quarterly and yearly digital performance strategy aligned with business goals.
• Design and execute a test‑and‑learn roadmap covering creative, audience, bidding, affiliate models and incentive structures.
• Identify, launch and scale new growth channels and ad platforms.
• Manage large multi‑channel budgets while optimizing CPA, ROAS, CAC and LTV.
• Build and expand the affiliate partnership ecosystem.

Required profile

• 7+ years of experience in digital performance or growth marketing.
• Proven track record managing multi‑channel campaigns with significant budgets.
• Strong analytical mindset with deep knowledge of performance metrics.
• Leadership experience in building and scaling affiliate or partnership‑based growth models.

Required skills

• Google Ads
• Meta Ads
• TikTok Ads
• Apple Search Ads (ASA)
• Affiliate Marketing
• Data Analysis
• Digital Performance
• Growth Marketing

What we offer

• Competitive, negotiable salary.
• Opportunity to lead a high‑impact digital function in a fast‑growing company.
• Collaborative environment with a focus on innovation and results.