North Area Sales Manager (Based in Phu Tho)

About the role

British American Tobacco Vietnam (BAT Vietnam) is seeking a North Area Sales Manager based in Phu Tho to lead its sales activities across the northern region. The role supports BAT’s purpose of creating a Better Tomorrow™ by building a smokeless world and contributes to the company’s rapid evolution into a global multi‑category business.

Key responsibilities

• Lead sales operations and commercial initiatives across the North area, including Phu Tho.
• Manage a large sales team covering a sizeable territory, ensuring alignment with business objectives.
• Develop and execute trade‑marketing strategies to drive market share and revenue growth.
• Build and maintain strong relationships with distributors, retailers and key stakeholders.
• Monitor performance metrics, analyse market trends and implement corrective actions to achieve sales targets.

Required profile

• 5–10 years of experience in sales, trade marketing, commercial or related fields.
• Previous experience as an Area Sales Manager or equivalent field‑sales leadership role in a sizeable FMCG company, preferably within the tobacco industry.
• Proven ability to manage a large sales team across a sizeable territory.
• Strong understanding of distributor and stakeholder management.

Required skills

• Sales
• Team Management
• Stakeholder Management
• Territory Management
• Distributor Management