Retail Commercial Manager

About the role

The Retail Commercial Manager will lead the retail strategy and operations for Vinamilk in Vietnam, driving growth across all store formats. This senior position requires a data‑driven mindset, strong cross‑functional collaboration, and the ability to motivate teams to achieve ambitious sales targets.

Key responsibilities

• Manage the retail strategy and operations team, set clear goals and motivate high performance.
• Collaborate with Marketing, Trade Marketing, Operations, Supply Chain, Finance and Accounting to align initiatives and accelerate growth.
• Lead all retail stores to meet or exceed sales KPIs.
• Utilise business intelligence tools to monitor performance and implement data‑driven improvements.

Required profile

• Bachelor’s degree.
• 7+ years of experience in commercial and business planning within large‑scale corporations, with at least 5 years executing retail strategies.
• Proven track record of improving retail performance through data‑based recommendations.
• Strong ability to build cross‑functional partnerships and solve complex problems.

Required skills

• Retail Sales
• Retail Analytics
• Commercial Management
• FMCG Marketing