Senior Business Insights & Analytics Specialist (Manager)

About the role

The Senior Specialist, Business Insights & Analytics (BIA) is a strategic analytics partner supporting commercial, marketing, and omnichannel decision‑making across priority therapeutic areas. This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and overall business performance. Acting as a data translator, the Senior Specialist bridges business needs with analytics, data‑science, market‑research, and technology teams.

Key responsibilities

• Business & Commercial Insights – analyse performance data, identify trends and opportunities, provide fact‑based recommendations, translate complex analytics into clear narratives, and deliver ad‑hoc analyses for strategic decisions.
• Performance Measurement & Reporting – design dashboards and standard reports, ensure KPI consistency across therapeutic areas, monitor campaign and brand performance, and continuously improve reporting processes.
• Advanced Analytics & Synthesis – leverage forecasting, segmentation and spend‑optimization models, partner with Data Science on predictive models, integrate new data sources, and uphold data quality, integrity and governance.
• AI‑Enabled Productivity & Insights – identify AI use‑cases, champion responsible AI adoption, use AI tools to augment analysis and workflow, and contribute to AI‑enabled solutions that deliver measurable business value.
• Cross‑Functional Collaboration & Enablement – act as a trusted analytics partner to Marketing, Sales and DHH teams, share best practices within the global BIA community, support data‑literacy initiatives and mentor junior analysts.

Required profile

• Master’s degree in Business, Economics, Statistics, Data Science or related field.
• 5+ years of analytics or data‑analysis experience, preferably in a regulated industry such as pharma/healthcare.
• Commercial, marketing or sales support experience.
• Strong business acumen, storytelling ability and collaborative mindset.
• Professional English proficiency; local language fluency preferred.

Required skills

• Advanced Excel
• SQL
• Tableau
• Power BI
• Python or R (beneficial)
• Working knowledge of AI and Generative AI technologies