Senior Business Insights Manager

About the role

British American Tobacco Vietnam is seeking a Senior Business Insights Manager to lead consumer and market insight activities that drive strategic decisions across its multi‑category portfolio. You will work closely with brand, commercial and finance teams to translate data into actionable recommendations that support the company’s purpose of building a smokeless world.

Key responsibilities

• Own the end‑to‑end insights process, from research design to delivery of insights reports.
• Collaborate with cross‑functional teams to integrate consumer, market and competitive intelligence into business planning.
• Identify trends, growth opportunities and potential risks within the FMCG landscape.
• Develop and maintain dashboards and analytical tools that support data‑driven decision making.
• Present findings to senior leadership and influence strategic direction.

Required profile

• Tertiary degree in Marketing, Business, Management or a related field.
• Minimum 5 years of experience in insights, marketing management or a similar role within a leading FMCG company.
• Proven track record of delivering actionable insights in a multi‑category environment.
• Strong collaboration and communication skills across diverse business functions.

Required skills

• Business Management
• Consumer Insights
• Marketing
• Communication
• Data analysis