Area Manager - Healthcare Marketing

About the role

The Area Manager leads, coaches and develops a high-performing field force team to deliver patient impact and meet agreed commercial objectives within a defined geography. The role translates brand and therapeutic area strategy into area execution, drives performance through coaching and disciplined execution, and ensures high-quality customer engagement in line with Novartis values, behaviours and compliance standards. It reports directly to the Sales Head and is based in Ho Chi Minh City (hybrid); relocation support is not offered.

Key responsibilities

• Drive area performance: deliver objectives, market share and profitability, using data, analytics and market/competitor insights to prioritise actions and support forecasting.
• Lead and develop a team of Medical Representatives, embedding a high-performance culture with clear objectives and accountability.
• Coach in the field through regular field coaching, joint customer visits and structured feedback sessions, including coaching on the International Commercialization Excellence (ICE) guidance, KPIs and targets.
• Build capability and talent by reviewing the Field Force Effectiveness Assessment and developing targeted development plans for medical reps, and preparing future talent and successors.
• Ensure adoption of ICE standards and new commercialization models: customer S&T, call plan adherence, omnichannel engagement and timely, accurate call reporting.
• Build strong partnerships with key customers and stakeholders, and work with Marketing, Medical, Value & Access and other cross-functional teams, turning field insights into recommendations for the Brand Team.
• Ensure compliance with Novartis policies and procedures and manage resources and budgets responsibly.

Required profile

• University degree in medicine or pharmacy.
• At least 5 years' experience in pharmaceutical or healthcare, including proven first-line people management.
• Track record of achieving targets; experience with competitive brands and/or launches preferred.
• Proficiency in Vietnamese and English (written and spoken).

Required skills

• Strong communication, collaboration and stakeholder management skills.
• Analytical mindset: able to interpret data and KPIs into action.
• Experience in omnichannel customer engagement and confident use of digital and AI tools.