Sales Manager - Education Exhibition

About the role

dmg events is looking for a Sales Manager for a greenfield education exhibition and conference in Hanoi. The role retains and grows key accounts and generates revenue from new businesses, closing high-value deals with school groups, education suppliers, EdTech companies, training providers and industry associations at senior management or director level. There is no direct management responsibility at the outset, but the role includes mentoring early-career team members and widens in commercial and operational ownership as the show develops.

Key responsibilities

• Manage a portfolio of key accounts with five- and six-figure contract values and cultivate relationships with senior stakeholders across the education ecosystem
• Achieve and exceed agreed show and personal revenue and profit targets
• Research the market objectives of clients such as schools, education suppliers, EdTech providers and associations, and tailor partnership propositions across exhibition, sponsorship and conference formats
• Identify new sales opportunities and turn them into long-term relationships
• Coordinate with content, marketing and operations teams on show planning, timelines and deliverables, and contribute to floor plan and space planning with the Event Director
• Support stakeholder engagement, liaise with exhibitors, sponsors and partners, and attend events to ensure contracts are fulfilled
• Provide market intelligence, competitor analysis and client feedback to shape show strategy, and mentor Sales Executives

Required profile

• At least 4 years of B2B sales experience
• Proven track record of meeting and exceeding ambitious sales targets
• Experience training salespeople and developing a sales methodology is preferred
• Knowledge of the events sector and of the education ecosystem (schools, EdTech, education suppliers, training providers) is preferred but not essential
• Ability to work with a wide range of cultures

Required skills

• Sales: questioning, proposal writing, negotiation, presentation and closing
• Pipeline management, forecasting and sales planning
• MS Office and CRM systems