Senior Business Development Manager - Gaming Partnerships

About the role

A regional AdTech and performance marketing company, which serves brands, media agencies, app developers, publishers and digital businesses across Southeast Asia, is hiring a Senior Business Development Manager for its Vietnam office. The role focuses on developing and expanding strategic partnerships within Vietnam's gaming and digital advertising ecosystem, working with media agencies, gaming companies, publishers, developers and digital platforms to build joint go-to-market strategies and drive revenue growth.

Key responsibilities

• Identify and onboard strategic gaming, publisher, agency and digital partners to support business expansion in Vietnam.
• Build relationships with media agency teams, identify client opportunities and develop joint business initiatives.
• Develop joint business plans, manage commercial accounts and strengthen relationships with key decision-makers.
• Manage the business pipeline and develop opportunities across digital advertising and performance marketing solutions.
• Understand partner and advertiser objectives, acquisition challenges and KPIs, then recommend suitable solutions and deliver proposals.
• Monitor industry trends, identify emerging opportunities and collaborate with regional sales, product, performance and operations teams to support campaign execution and account growth.

Required profile

• Bachelor's degree or equivalent professional experience; an MBA is preferred but not mandatory.
• 5-8+ years of experience in business development, media agency partnerships, mobile advertising, gaming, AdTech, performance marketing or digital marketing.
• Demonstrated experience developing and managing high-value commercial accounts and strategic partnerships.
• Strong understanding of Vietnam's gaming, media agency, mobile and digital advertising ecosystem.
• English proficiency to work in a regional business environment; Vietnamese fluency to manage local partners, agencies and stakeholders.

Required skills

• Strong understanding of digital and mobile advertising formats and performance metrics, including in-app, video, display, programmatic, user acquisition and CPI/CPA/ROAS.
• Strong presentation, communication, negotiation and organisational skills, including senior-level commercial discussions.
• Ability to work independently, make commercial decisions and collaborate in a fast-growing regional organisation.

To apply, use the Apply Now button on the listing to submit your application via the recruitment platform; only shortlisted candidates will be contacted.