Senior Strategic Sales Executive - Performance Advertising, Vietnam

About the role

Tencent's Corporate Development Group (CDG) is looking for a Senior Strategic Sales Executive to lead the acquisition of new performance advertising clients in Vietnam, focusing on the casual and hyper-casual mobile game segment. The role covers the full sales cycle from lead generation to deal closure, contributes to team revenue, builds a client pipeline and helps develop overseas sales systems and industry-specific capabilities.

Key responsibilities

• Own the Vietnam growth strategy: define the go-to-market plan and build a client pipeline across mobile games, apps and other performance advertisers.
• Build a multi-channel sourcing engine through ecosystem partnerships, industry summits, online research and partner referrals.
• Win and own executive relationships: meet clients, advise stakeholders and pitch Tencent AMS overseas solutions in Vietnamese with founders, UA leads and publishing heads.
• Lead the full sales cycle and negotiations, from pitch delivery to contract signing and client onboarding.
• Build the overseas sales system and playbook, including CRM discipline and repeatable processes.
• Partner with Operations, Product and Engineering, and feed market insights such as monetization models, UA budgets, eCPM benchmarks and compliance constraints back to Product, Ops and Marketing.
• Represent the company at Vietnam game and ad-tech events and developer communities, and build referral loops.

Required profile

• 5+ years in overseas performance advertising (programmatic preferred) sales or business development, with a proven 0 to 1 client acquisition track record.
• Full business proficiency in spoken and written Vietnamese and working English; a working network in Vietnam's casual and hyper-casual mobile game ecosystem.
• Experience owning a market, business line or region with revenue responsibility, and autonomy in early-stage environments.
• Preferred: experience in a multinational or matrixed organization.

Required skills

• Deep understanding of performance advertising, programmatic buying and mobile attribution.
• Exceptional communication, negotiation and presentation skills.