Business Development Lead - Medical Equipment

About the role

Baxter is looking for a Business Development Lead to drive sustainable growth of its CCS/FLC medical equipment portfolio in Vietnam. Operating within a distributor-led commercial model, the role focuses on strategic account management, tender opportunity development and distributor partnership leadership. It is not a traditional sales representative role: success requires navigating complex hospital buying processes, building long-term account strategies and influencing multiple stakeholders.

Key responsibilities

• Distributor partnership: build strong partnerships with distributor leadership and field teams, act as a trusted advisor and primary commercial contact, share strategies, tools and market insights, and strengthen distributor capabilities through training, product knowledge sharing and joint business planning.
• Account and tender development: develop account plans and stakeholder maps for priority hospitals, build relationships with procurement, clinical, pharmacy, biomedical and administrative stakeholders, identify and qualify opportunities, and proactively manage tender opportunities and win strategies.
• Portfolio promotion: identify new growth opportunities, expand portfolio penetration, position Baxter solutions by communicating their clinical, operational and economic value, and support product evaluations, demonstrations, training programs and customer events.
• Planning and collaboration: maintain an accurate opportunity pipeline and sales forecast, support business reviews and annual planning, and act as a bridge between distributors and commercial, marketing, medical, regulatory, finance and supply chain teams.

Required profile

• 5-10 years of healthcare commercial experience.
• Minimum 5 years in distributor management, hospital accounts or solution selling within the medical device/equipment industry.
• Proven track record of growing business through distributor partnerships and hospital engagement.
• Experience with public hospitals, healthcare procurement and tender-driven business environments.
• Ability to manage multiple projects, accounts and distributor relationships independently.

Required skills

• English communication proficiency.
• Knowledge of hospital purchasing, procurement and tender processes.
• Pipeline management, forecasting and business planning.
• Preferred: experience conducting product training, workshops or educational programs for healthcare professionals.