Digital Marketing Manager - R&I - HCM

About the role

AstraZeneca Vietnam is looking for a Digital Marketing Manager for its Research & Innovation (R&I) business unit in Ho Chi Minh City. The role leads the transition from channel-led digital marketing to customer-centric, insight-led and AI-enabled engagement, aligned with AstraZeneca's Customer Engagement 2.0 and AI30 ambitions. It is a single seat.

Key responsibilities

• Lead the BU Customer Engagement 2.0 strategy and roadmap, embedding customer-first, connected HCP journeys into annual plans with clear segments, needs, expected shifts, signals, interventions, owners and success measures.
• Orchestrate personalised omnichannel engagement across face-to-face and approved digital channels, using segmentation, personas, content strategy and responsible AI use cases such as insight synthesis, content recommendation, next-best-action, journey optimisation and campaign automation.
• Build the data, technology and measurement foundation: strengthen CRM readiness, data quality, consent, tagging and integration with Digital & IT and Commercial Excellence, set up OKRs, dashboards and closed-loop analytics, and use experimentation to improve ROI.
• Govern digital and AI-enabled activities, manage agencies and technology partners, build omnichannel and AI capability across teams and scale proven practices.

Required profile

• Bachelor's degree in economics, Marketing, Communications or a related field.
• Minimum of five years of experience in digital marketing, preferably in the pharmaceutical sector.
• Experience leading digital marketing campaigns and content management.
• Confident communication in spoken and written English.
• Desirable: problem-solving mindset, resilience, teamwork and conflict resolution.

Required skills

• Proficiency in data analysis tools and metrics tracking to support decision-making.
• Customer segmentation, content strategy and omnichannel engagement.

The closing date is 30 October 2026. Applications are made through the AstraZeneca Vietnam recruitment channel.