Digital Marketing Manager (Vietnamese Local)

About the role

Rixos, a Turkish hotel group founded in 2000, is looking for a Digital Marketing Manager based in Phu Quoc, Vietnam. You will develop and run digital marketing strategies that raise brand awareness, boost engagement and grow revenue across all digital channels.

Key responsibilities

• Develop and run digital campaigns covering SEO/SEM, social media, email marketing and display advertising
• Manage and optimise the company website for good user experience and high conversion
• Create and oversee content strategy across digital platforms, keeping the brand consistent
• Analyse campaign results with analytics tools and report actionable insights
• Work with cross-functional teams and manage relationships with agencies, vendors and digital partners
• Oversee the digital marketing budget and resource allocation
• Run strategies to increase direct bookings and reduce reliance on third-party platforms
• Lead and mentor a team of digital marketing specialists

Required profile

• Bachelor's degree in Marketing, Digital Technologies or a related field; Master's preferred
• At least 5 years in digital marketing, preferably in hospitality or luxury
• Track record of successful campaigns and revenue growth
• Experience in the Vietnamese market and familiarity with local platforms and trends
• Fluent English; knowledge of Vietnamese is an advantage

Required skills

• SEO/SEM, PPC, social media marketing, email marketing and CMS
• Digital analytics tools and data privacy regulations
• Leadership and mentoring experience

What we offer

• A competitive package and development opportunities
• Joining an international, fast-growing group building a global brand